Leifer holds a degree in Cultural Anthropology through the World Arts and Cultures Dept at UCLA and was the President of the Honors College.

For 25 years, he has been applying his anthropology-based expertise, business know-how and strategic planning, into the fields of start-ups, media, publishing, marketing communications, public relations, social media, non-profits, ecological literacy education, technology, logistics and community development.

He has designed and built many cultural movements and coalitions, which generated measurable social impact, using a proven process to get cross-sector buy-in and deals done.

He has had two successful business exits. The first was right after graduating UCLA with The Brentwood Bla Bla Magazine, a reader-written publication for the community of Brentwood, which sold to "The Chicago Tribune".

The second was C3Live, a webcasting, content licensing and syndication company, with Microsoft, Yahoo! and MTV as Partners, which sold in 1999.

He also is the Founder & CEO of guerilla PR, Inc. - which he has owned for 23 years - and, the CMO of Humanity Media. He has helped 100s of brands, startups and nonprofits to plan, design, finance, launch and strategically scale their brands, missions and businesses.